HERA – Everyday Goddess is a project that looks to empower girls aged 10-18 to become active for life.
Understanding that every girl wants different things from being active and views being active differently, HERA – Everyday Goddess takes a holistic approach to getting girls into physical activity.
Hera is the Goddess of Olympians - a prominent and strong goddess in Greek mythology. The name was chosen by everyday normal girls aged between 10-18 because it captured the sense of empowering females to be more confident, in order to be active.
The “Everyday Goddess” relays a sense of positive self-worth and reinforces that all girls – regardless of their shape, size, ability, fitness level or ethnicity, have the right to be active and, deserve the benefits of being active.
The wings symbolise super-heroines. They represent the transformation from the everyday girl to the everyday goddess (i.e. a girl who has self-confidence and strength in whatever she chooses to do).