The research has spoken, knowledge alone is not enough to create sustained behavioural change. While education can empower individuals, establishing long-term change requires a more personal understanding of what people want and need. Shift, an initiative aimed at improving the well-being of teenage girls through physical activity, has flipped the education model by putting participants at the centre of activity design. By giving power to the girls involved, Shift has successfully connected with more than 4000 girls, many of whom have never been involved in traditional sports. The programme utilised HERA principles, such as empowerment and connection during their activations. Find out more about the programme, its impact and growth by following the link below.